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Advertising

The Precision Effect: How Exact Words Make Your Product Feel One-of-a-Kind

You are looking for a new sweater. One label says made in Europe. The other says knitted in Amsterdam. Same fabric, price and look. But something about the second one feels different. It feels more…

Fleur Mensinga

8 min reading time
03 November 2026
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Advertising

The Profanity Penalty: What Swearing Does to Your Influencer Content

Picture a wedding. At the bar, the best man tells a story full of colorful language, and everyone laughs. An hour later, he gives the official toast. Grandma is in the front row, the photographer is…

Anya Elisabeth Benson

8 min reading time
20 October 2026
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Advertising

When Empowerment Triggers Contempt: Why Your Ad Needs a Few Words

Why a picture alone can provoke contempt? Contempt is a social emotion. It shows up when someone seems to step outside the role a group expects of them. Physical strength is still widely seen as a m…

Juul Vosbeek

8 min reading time
06 October 2026
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Advertising

When Daydreaming Can Work in Your Favor

Imagine you're sitting in a waiting room, a travel brochure on the table in front of you. With nothing better to do, you pick it up. The cover shows a beach somewhere warm, and for a moment, your min…

Gemma Zijlstra

8 min reading time
25 August 2026
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Advertising

The Uncertainty Advantage: Hidden Prices Sell Sustainable Products

Imagine walking into a store and seeing two identical eco-friendly detergents side by side. One has a clear price tag: $8.99. The other says: "Scratch to reveal your discount, somewhere between 5% an…

Milagro Hogervorst

8 min reading time
28 July 2026

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