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Stephanie Jiroch

Stephanie is a brand story advocate and marketing expert, working with clients to develop integrated brand strategies through the power of brand stories. She has lived in six countries working with startups and companies in Singapore, France, the UK, the United States, and China. As a doctoral student in Media Psychology, Stephanie focuses her research on media, gender, digital identity, and commodity feminism. She has had the honor of working with powerhouse brands including OWN Network, Girls Inc., and NYT best-selling authors.

Articles from this author

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Advertising

Implied Motion: Why This Simple Packaging Design Technique Grabs Attention and Boosts Sales

Tiffany’s blue box. Apple’s all-white packaging. McDonald’s red happy meal. Consumer behavior is often affected not so much by the product itself as it is by the packaging that the product comes in…
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Strategy

Justifying Indulgent Choices: The Role of Deservingness in Consumer Decisions

Whether it’s New Year’s resolutions or another self-made commitment, individuals face a daily barrage of goal conflicts. Granola bar or brownie? Gym or another Netflix binge? Scroll social media or p…

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