A brand storyteller with a research-driven mindset. Curious about all human-technology interactions, passionate about all community and self-betterment actions.
For the past years, an important new factor guides our decisions when buying different products: how sustainable, organic, or natural they are. Although on a large scale we produce and consume a lot…
Think about two similar scenarios where you want to treat yourself. One: you just left the gym after a long day. It was a good session. You ate your frog and managed to tick almost everything off you…
With neuromarketing gaining increased popularity in recent years, the examples of companies using neuromarketing are quite diverse. Whether you’re going for sensory marketing techniques or a choice a…
