Cognitive psychology has always been at the forefront of my education. From food science to marketing, cognition is heavily involved in a wide range of topics. However, during the university courses we mainly focused on theoretical background and conducting research. During my internship at Unravel Research, I have witnessed the importance of translating scientific findings into advice that can be implemented. This is also when I became involved in New Neuromarketing. Writing for New Neuromarketing allows me to make scientific research reach a wider audience and make sure the findings can be put to good use.